Considéré comme l’une des plus belles architectures au monde (inscrite au patrimoine mondiale de l’Humanité depuis 2007, just that), l’Opéra de Sydney se refait une beauté après plus de 6O ans de service. While for decades the building was l & rsquo; one of the most visited in the world, recent years marked a drop in attendance. Afin de lutter contre cette baisse des visites, un changement d’identité visuelle a été effectué. Dire que la refonte graphique de ce haut-lieu culturel de l’art lyrique était énormément attendue tiendrait donc de l’ordre du pléonasme.

Lifting risqué

Imagine par l'architecte Dane Jorn Utzon 1957 (!), Sydney Opera House is part of the collective culture and symbolizes by itself Australia. Its form what some call “sailing ship” and d & rsquo; others “shell” has informed indeed many architects and designers completely under the spell of this special building. Son identité graphique ne pouvait donc pas se contenter d’un simple lifting. The agency Interbrand Australia has devised a new graphic identity is both ambitious and respectful of the history of this place.

honorary Typography

L’aspect de la nouvelle identité visuelle de l’Opéra de Sydney que nous tenions à vous présenter aujourd’hui est le travail typographique effectué. To ensure the success of his work, l’agence Interbrand Australia s’est entouré de pointures comme Laurent Brunner, the creator of typefaces and Circular Akkurat. The result takes the form of & rsquo; a 3D typography reminiscent of the building curves. Note that Brunner had the good taste to provide a version “normal” its typo because although very well done, 3D fonts remain relatively limited in their use : very useful on small volumes of words (short title or slogan…) 3D typography s & rsquo; prove more or less fit a large amount of words. Who indeed want to read an entire text with a font 3D ? This would actually extremely tiring.

True, faux logo

Finally, we mention that we qualify without any detraction from “false” logo. Recalling & rsquo; architecture “shell” or “sailing ship” s & rsquo; Opera, cet emblème est utilisé sur les panneaux d’information ou encore sur certaines affiches publicitaires. En définitive, un logo non-officiel mais diablement efficace.

You understood, we are under the spell of the work of the & rsquo; agency Interbrand Australia and colleagues (Laurenz Brunner head). Between the “false” logo, typography and the & rsquo; overall visual dressing, the expertise of the different actors is welcome.

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