relaxation time aujourd & rsquo; hui with a simple advertising campaign and mischievous that we need to Volkswagen. Après la tempêté médiatique qui a frappé la firme automobile allemande en raison de moteurs diesel truqués, it was vital for the brand to generate a positive image and fun.

Détournements linguistiques

For this the & rsquo; s business & rsquo; amused to divert names & rsquo; very famous applications for a result that s & rsquo; entertaining out. Facebook has become Facebroken and Instagram s & rsquo; is transformed into Instagrave. Some other applications suffer the same fate as snap or whatsapp but useless d & rsquo; go into detail, you get the idea ! That n & rsquo; is not complicated nor unprecedented anyway…

Although views, efficient and unpretentious, cette campagne Volkswagen fait son office et saura vous divertir. Malicieuse, la firme tente de se racheter une bonne image et de faire oublier ses errements motorisés. It will probably take more than the campaign to achieve it, especially because d & rsquo; a lack of clear & rsquo; originality, mais c’est déjà un premier pas.

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